After browsing through online articles on health, particularly on obesity, I came across an interesting story on ABC News Online entitled “Emotional eating fuelling Australia’s obesity epidemic, psychologist says”.
Although Upstart’s story has a catchier headline, it has several areas for improvement.
Scrolling the entire text is overwhelming since it looks lengthy and it does not have sub-headings to give readers an idea of what they are getting. Subheadings enhance the scannability of a webpage, because they give readers numerous entry points into the material (Rohumaa & Bradshaw, 2011, p. 37).
It would have also been better for Upstart to post key points about the article so that readers will have a gist of the story and its important parts. This can also enhance the audience’s recall of the story.
I also suggest pictures to be included in the article, to add to its visual appeal. Lastly, media-sharing buttons to other social networking sites will increase the article’s readership.
Despite the article’s areas for improvement, it still has good features. It is well tagged and a number of hyperlinks are available to lead readers to other sites which contain the story’s sources of information. . Hyperlinking allows multilinear or multisequential reading of text (Tapas, 2006, p.38). It also has interactive features wherein readers can comment on the article by leaving a reply below and they can also respond to the author via his twitter account which is hyperlinked on the page.
Name: Patricia Andrea Patena
Student ID: 460071754
Word Count: 258 words
Rohumaa, L. and Bradshaw, P. (2011) ‘Writing for the Web’. In: The Online Journalism Handbook: Skills to Survive and Thrive in the Digital Age. Routledge.
Tapas, Ray (2006) Multimediality, Interactivity and Hypertextuality, in Online Journalism, New Delhi: Foundation Books.