This blog post aims to improve the scannability of an article “ Australia’s treatment of circus animals leaves a lot to be desire”, posted on Upstart, written by Katherine McLeod.
The headline of this article is clear and concise. This article also includes a lead which gives readers a brief and essential information to quickly understand the key points of the story. Using a lot of white space between paragraphs improves the readability of the article. It also uses hyperlinks to make readers get relevant information.
However, there are too many paragraphs and detailed information in the article making it boring for people who only have little time to scan. So I recommend using subheadings to guide readers get the most important information. This article only contains one picture in it. So, I strongly suggest that related pictures and videos should be included in to attract the attention of readers.
Tags are used on the bottom to make readers easily identify article categories. However, there is no sharing button. I suggest adding social media sharing buttons to indirectly increase the click rate.
( Jing Yu, SID: 450083624, Word count: 182)