by Qian Lu, SID: 450429523
The concise and clear headlines with keywords is important to search engine optimisation (SEO) (Bradshaw et al., 2011, p.36). This article has a clear and unambiguous headline. The simple introduction contains the information about who, what and when to lead readers.
This article also used video and photos to get readers engaged, moreover, the author used several hyperlinks to give background information and related stories.
The site allows readers to comment on this article, which enhances the interactivity.
Tagging and categorising content contributes to SEO as well (ibid.), the tag “domestic violence” makes readers easier to search.
However, there are some drawbacks of this article.
Long article could be chunk out by white space, sub-headings, images, embedded video or audio. There are one image and an embedded video, but no sub-headings to navigate readers.
There is no social media share button on the site, so readers can not share it to others and the click rate would be low.
( Word count: 192)
Bradshaw, P., & Rohumaa, L. (2013). The online journalism handbook: skills to survive and thrive in the digital age. Routledge. pp.29-46.
Elmas, M. (2016, March 30). Commission into Family Violence delivers findings. Retrieved from http://www.upstart.net.au/2016/03/30/royal-commission-into-family-violence-delivers-227-reccomendations/