After browsing news stories online, I choose the article ‘Antarctica’s melting ice alone could lift sea levels one metre by 2100, doubling previous forecasts’ published by ABC News Online.
A lead in bold is helpful for grasping the main idea. There is plenty of white space and vary paragraph lengths, ‘eye can easily take in the point and can orientate on a scrolling page’ (Dorner, 2002).
An image of the iceberg and a GIF video displaying Antarctic warming provide readers with a visual and intuitive impression. There are hyperlinks provided for readers to link to more related stories. Tags are labelled and sharing buttons at both the top and the bottom promote a wide range of dissemination.
Nevertheless, there still exists several drawbacks that may affect the scannability. For one thing, the headline demonstrates ‘Who’, ‘What’ and ‘Where’, but a more concise and attractive title will be better. There is only one subheading, more should be used to guide the reading.
The text seems lengthy. Readers with limited specialized knowledge may feel difficult to concentrate on so many details. Multimedia enhances the storytelling. I would recommend omitting less crucial information, adding more conspicuous pictures and short videos for explaining issues instead.
(Yan Xu, SID: 460132848, Word count: 199)
Dorner, J. (2002). ‘Good web writing’. In: Writing for the Internet. Oxford: Oxford University Press.
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