Cultural Healing: How one suburban market is building bridges with food

It’s become somewhat of a cliché to say that food brings people together. But for many of Australia’s recent migrants, food really can provide a way of sharing their culture and maintaining an emotional link to the homeland.

This Saturday, the Addison Road community centre in Marrickville will host a night market showing off the food, craft and music of some of these people. Food from a wide variety of countries including Liberia, Cambodia, Ethiopia, Colombia and Iran will be dished up to hungry diners.

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According to the event organisers – a joint project between the Addison Road Community Centre Organisation (ARCCO), and the NSW Service for the Treatment and Rehabilitation of Torture and Trauma Surviors (STARTTS) – their aim is to ‘bring cultures together and support the small businesses of recent migrants and refugees’.

I’m planning to frame my piece against the ongoing refugee issue, a topic regularly covered in the Australian media. Just this week the PNG Supreme Court ruled the Manus Island detention centre as unconstitutional, making it a likely political battleground in the upcoming election and increasing the newsworthiness and relevance of my feature.

As various commentators and academics have noted, coverage of refugees in Australia is so often dehumanising (Bleiker et. al. 2013). We’re so used to reading about faceless boat people, crowded detention centres and the huge numbers fleeing war and conflict that it’s easy to lose track of the human side of the refugee issue. I also think its worthwhile to sometimes focus on more positive stories that cut through the doom and gloom.

My story will hopefully act as a success story that instills hope and optimism rather than fear in the reader.

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On location, I plan to do a few quick interviews with various stallholders. I expect they’ll be quite busy, so I’d also like to exchange mobile numbers and emails to organise a face-to-face or phone interview with one of the interested parties further down the track. This will allow me to hear their story as a recent migrant or refugee, to trace what they’ve put on the plate back to its origin, and to ask them about the connection between food, culture, and their new home in Australia.

I’d also like to organise an interview with the organiser of the market for a wider perspective, that looks towards the future of the event. My questions for this interviewee will provide valuable quotes for framing it in the wider refugee issue.

With more than 3,000 people attending and another 14,000 ‘interested’, the event is likely to draw a big crowd. Combined with the naturally photogenic nature of a food market, this story will be perfect for the online medium. As the iPhone camera is almost useless at night (the event goes from 4-9pm), I’ll bring along a digital SLR camera to take some good quality, high-resolution photos, which I plan to embed as a gallery.

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This feature would be ideal for websites such as the Guardian, Vice, or ABC Online who target a more ‘progressive’ and often younger, more politically engaged audience.

References: 

Bleiker, R., Campbell, D., Hutchison, E., & Nicholson, X. (2013). The visual dehumanisation of refugees. Australian Journal of Political Science, 48(4), 398-416.

 Word count: 521

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Miss Universe – Publicity stunt at it’s best?

Last December, a dramatic mistake was made by the host of Miss Universe 2015; Steve Harvey went down in history for triggering one of the most talked about crowning moment on the show. Steve mistakenly announced Miss Colombia as the winner and the crown was taken off from her to the real winner – Pia Alonzo Wurtzbach, Miss Philippines.

A series of news and media reports on this dramatic crowning moment was shown over and over again for weeks long:

Wrong contestant crowned at Miss Universe 2015 : http://www.cnn.com

All the frocks and shocks from the Miss Universe 2015 final: http://www.news.com.au

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(Photo shows Miss Colombia’s “crowning moment”, which went on for roughly 3 minutes long)

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(Until… Harvey said: “I have to apologize. The first runner up is Colombia.” On stage)

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(Photo: Miss Universe 2014 Paulina Vega then crowned Miss Philippines Pia Wurtzbach after the winner was re-announced.)

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(Photo: Harvey apologised in social media, with a spelling mistakes in his apology.)

Harvey has deleted his tweet above since it sparks anger from social media even more, then he retweeted his apologies.

“I’d like to apologise wholeheartedly to Miss Colombia and Miss Philippines for my huge mistake. I feel terrible,”

“Secondly, I’d like to apologise to the viewers at that I disappointed as well. Again it was an honest mistake.”

Harvey’s tweets got over 150 thousand ‘likes’ and 100 thousand re-tweets, here are some collections of the social media reactions from http://www.stority.com:

Steve Harvey announced the wrong winner in Miss Universe pageant

Steve Harvey’s gaffe sets off social media onslaught

The controversy surrounding beauty pageant contests have always been in debate since the organization was founded decades ago, with an increase in intensity on new disputes.

The New York Times also covered the subject in their previous news article: Beauty Pageants Draw Social Media Critics.

According to Miss Universe takes social media by storm from http://www.rappler.com, The quick onslaught made Miss Universe a top rankings trending topic, just as the hashtag #MissUniverse causing a major peak across all social media.

It all seems normal that celebrities in the world of showbiz are hyped-up, but will the public be tired of the hoo-ha that’s surrounding Miss Universe one day?

For the case of Miss Universe 2015, was it a truly unintentional mistake made by an innocent host? Or was it a publicity stunt which aims to create public interest?

The in depth research will be on the power and the influence of social media on entertainment industry, specifically the Miss Universe contest.

I will interview Miss China 2014, as she is the relevant personnel who is currently in the industry, with the insights of the beauty contest.

Moreover, the research will extend to the studies from Briggs, Mark (2012); Dijck, J., & Poell, T. (2013); Hermida, A. (2012) and Xin, X. (2011).

I want to do this topic because I was also a pageant in the Miss Universe Organisation, as the Miss China fourth runner-up in 2015.

When I was younger, beauty pageant seemed to me like a real life Cinderella story. However, it is far from a fairy tale. Each year, the results are often affected by many external factors such as financial and political preassures from sponsors and of different countries.

Through this article, I want to educate the young girls through exposing some ugly “truth”, and that winning a title doesn’t mean you are the most beautiful one and vice versa. As the younger girls should cherish what they have and not blindly pursue the so-called glamorous life, and certainly do not change their appearances based on any aesthetic standard that has been shaped by any beauty contest. They should not let anyone else or any other standards to judge who they are.

Key Word: #MissUniverse #Beautycontest #Pageant #SocialMedia #Hypeup

Word Count: 622 

Reference:

Briggs, Mark (2012) Excerpt from ‘We are all digital workers now’ in Journalism Next: a practical guide to digital reporting and publishing. Second edition. Washington DC: CQ Press. pp. 20-36.

Dijck, J., & Poell, T. (2013). Understanding Social Media Logic. Media and Communication, 1(1), 2-14.

Hermida, A. (2012) Social Journalism: Exploring how Social Media is Shaping Journalism, in The Handbook of Global Online Journalism (eds E. Siapera and A. Veglis), Wiley-Blackwell, Oxford, UK.

Xin, X. (2011) Web 2.0, Citizen Journalism and Social Justice in China. Meikle, G. and G. Redden Eds. News Online: Transformations and Continuities Houndmills, Basingstoke, Hampshire; New York: Palgrave Macmillan, c2011.

 

A marketing game behind sneaker culture: How to sell a pair of $240 shoes to more than $600?


Background:

Almost every weekend, a number of people queue in front of some shoes stores, such as Footlocker, Sneakerboy, Hype in Sydney City, waiting for their number being picked up by salesmen. Some of those people are sneaker fans who are addicted to limited shoes and some of them are hired to line up.

On December 17th 2015, Yeezy boost 750 was released in Australia. More than thousand of people gathered at front of the door of Espionage Sydney, but only 20 pairs were available. To most people, such behavior and scenes are difficult to understand. This also attracts me to explore and present a creative marketing game behind it.

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Yeezy is only one of many brands that could make numerous people be crazy. Air Jordan, Kobe shoes of Nike, Adidas NMD, all of these shoes may create a sales miracle. Among those queuing, some people just love those shoes and want to collect them while some others try to buy more pairs and raise the price to sell to others. The later were called “Shoes traffickers”.

Story Angle

In my feature story, I want to explore the reason why some people are passionate about buying limited shoes. This phenomenon may be caused by two main factors. One is the culture implication behind these shoes. For example, Air Jordon brand contains NBA culture and that may appeal many basketball funs. Another trigger is following fashion trend. For instant, Adidas Yeezy shoes was designed by Kanye West who is a rap singer in America and this shoes wore by many celebrities who are famous in fashion circle. From a business perspective, these two reasons may be regarded as a strategy of marketing and I want to reveal this clever marketing model.

sneakerhead

Interviewees

There are some people I will interview. First, I am going to take some pictures about people waiting for buying limited shoes. I will interview some buyers during the process. Do they often come here? How much they spend on sneakers a year? Why they like those limited shoes?

In addition, I will also visit some staff members who work at such shoes store, like Footlocker. I want to acquire more information about Nike and Adidas limited shoes, for example, the sale data of Air Jordan last year or the number of people coming to receive the registration number of shoes.

Finally, I will interview some professors of marketing and listen to their opinions on this model of shoes marketing. What do they think? What are the drawbacks of this marketing model?

Target publications

Continue reading

Blog feature proposal – Profiling the floral artist

by Laura Syvaniemi

Student ID 440582669

 

For my online profile feature piece I would like to give the reader a glimpse into the world of creative floral design and shine a light on the person behind the blooms. Through an interview with one of Sydney’s talented wedding and event florists, I would like to share the story of one woman’s love for creation, the struggles and triumphs of creative entrepreneurship and how the seemingly simple process of flower arranging is actually behind the scenes a form of art.

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Few people realise the amount of work and love that goes into creating high end floral design. Behind the immaculate arrangements is so much more. Hours of administration work, 4 AM mornings at the flower markets, literal blood, sweat and tears in the design studio, hands stripped raw and bleary-eyed all-nighters to pull off floral event designs ranging from small and delicate to statement en masse. Florists work with what may well be the most delicate of all design materials: living things.

With lush greenery and statement floral installations heavily trending in weddings for 2016 and 2017, creative florists are the new event design superstars. They are romantically portrayed in fine art wedding publications; forest-foraging, carelessly luxe, slow living and Kinfolk-toting descendants of Mother Earth. However the reality behind the business of florals is far less glamorous – or is it?

I am reaching out to a few of Sydney’s most renowned floral designers, such as Emily Michele Smith of Boutierre Girls who is my personal industry idol and who has created an immensely successful floral business in only two years. Other options for interviewees might be Sydney-based florists Jardine Botanic or My Violet, both creators of a similar organic and artistic style.

As it is wedding season – and it’s always season for those in most demand – and spare time is scarce, it’s possible that another angle and type of interviewee may be needed to switch to. In this case I could contact less renowned florists and hear the story of their budding (no pun intended!) dream.

As this feature is a profile, it is highly subjective and only briefly touches upon wider, mainly wedding, event and floral industry-related contexts and topics. It works as a human interest piece as well as an insight into a niche, aimed mainly at the industry but possibly interesting to a far larger audience – especially that of brides planning their weddings. Online delivery would preferrably be aided by strong use of visuals, if possible photographs of the interior of a floral studio as well as the artist at work.

An online publication suitable for this profile piece would be wedding blog Hello May, which is read by brides and industry creatives alike and which also publishes a print counterpart.

Word count: 466

(Image: Creative Commons Zero licensed via unsplash.com)

The participation of users in social media

Introduction

As for the participation of users in social media, the first point that need be discussed is that what is social media. Social media is a term of social net work sites, and it is an online media practice (Hinton & Hjorth, 2013). Recently, social media is being more popular, users can get information from social media platforms rather than haploid from newspaper, radio, television and news website. Social media also provides platform for people to share information and connect with others (byod, 2012). Nowadays, the famous social media platforms are Facebook, Twitter, Instagram, Wechat, Weibo, Linked In and Pinterest. From 2012-2014, the number of users of social media had been increased, especially, Facebook occupied the most popular social media platform (Duggan, Ellison, Lampe, Lenhart & Madden, 2015).

biaoge

Secondly, the most important part of social media is that the users. Two roles of users in social media are controller and colltrolled (Hinton & Hjorth, 2013). As for controllers, users can produce and control media that is the new structure of control and power (Hinton & Hjorth, 2013). In another hand, users are controlled by social media. Owing to that, the social media will offer some information that citizens easily to believe, some of these information was unreal which easily need to cause the panic.

Hinton and Hjorth (2013) states “social media is fundamentally a participative mediaum.” User generated content (UGC) and user created content (UCC) are two forms of the participation. User created content (UCC) is that the content created by users, and user generated content (UGC) is similar to user created content (UCC), but the content made by others (Hinton & Hjorth, 2013).

User created content

In the user created content, technological drivers, social drivers, economic drivers and legal drivers are the four main drivers (Vickery & Wusch-Vincent, 2007). The broad useage in the recent social media and the participation occupies a significant role in social media (Hinton & Hjorth, 2013). Owing to that participative forms becoming mainstream, such as social network sites (SNSs), this is a condition of that increasing number of citizen journalists which is challenging the formal news media and journalism (Meikle & Kedden, 2010). User created content (UCC) is already became an economic condition in nowadays (Vickery & Wusch-Vincent, 2007). The most obvious effect is for the information communication technology (ICT) products and the newly user created content (UCC) platforms (Vickery & Wusch-Vincent, 2007). Another impact of user created content (UCC) is for the social field, owing to that user created content (UCC) will provide the platform and encourage the consumers to sharing the news, information and opinions in order to achieve the participation (Vickery & Wusch-Vincent, 2007). This is one of the reasons that enhance number of citizen journalism, some of them has the professional skills, for example, photography, video shooting, and sense of news.

Users as producers

In the Web 2.0 age, users are the significant participator of the social media sites. So the user created content and user generated content have been appeared. Attendant idea is that the users are the producer of media, in another word, the word “produser” will be more accurate, just mains that the users not only a user of social media, but also the producer in social media (Bruns, 2008).

There are the challenges and opportunities of social media. Collaborative projects let the companies of social media need to alert that the information for many users, and the reliability information on the social media platform will be doubted (Kaplan & Haenlein, 2010). However, the opportunities of social media is that the convince and vast users in social media platform, which can get more participation with users.

Citizen Journalism

Citizen journalism is a new form of the journalism in user created content (UCC), it is a conflict between the form of traditional journalism mode and participative media (Hnition & Hjorth, 2013). Social media provides a different platform for the news story collection from traditional pattern, for instance, collecting way of newspapers. Social media offers the users to create the news story that they have experienced, sometimes, the citizen journalist is one of the eyewitness in a incident, in which has the intuitionistic feeling about the incident. So the problem is that citizen journalists will use the motional words to report the incident, different from the professional journalists use the objective word and the professional form in order to report the truth of the incident. The professional journalists have been trained for the interview and research skills which are the two important skills that can approach the truth of the news story (Hnition & Hjorth, 2013). Citizen journalists do not need to follow the codes and the rules of the professional journalism, it will lead to the citizen journalists do not working on their writing work (Hnition & Hjorth, 2013). However, the advantage of citizen journalism is that they can report the in time news story for the public which is the short of the professional journalists.

The theory in Photofilm campaign

Photofilm is a brand for the photography and film shooting, so this is also my social media campaign in this semester. The main campaign is on Facebook, owing to that Facebook occupies the most users in the whole social media sites. Photofilm provides the platform for the audiences that they have interest in photography and film shooting. So some consumers also created content about photography or film, which are not only focus on the skills level, but also has the commentary about camera, film and image. The interaction between Photofilm and audiences is pretty well, the participation of users has been achieved in Photofilm. User created content (UCC) has been developed in Photofilm social media campaign. Moreover, some users become kind of citizen journalists, they will post something about photo and film to share with others and the firm. Some of the news from citizen journalists still have valuable information.During the exchange information, users can get more knowledge of this filed. Likewise, Photofilm will share some other news from other platform news in order to discuss with users, and will share story and news created by users in order to encourage their passion to interact. Photofilm also establish an activity, many users who have interest in photography, users can communicate with others offline, which can improve the interaction between firm and users into an intimate relationships with other strangers or friends.

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Conclusion

In conclusion, nowadays, social media sites already occupy the significant part in our daily life, many users use social media not only communicating with friends and families, but also obtain the information and news. Users play an important role in social media sites, as “produser” means the users act as a producer in the social media sites. As a result, to be a successful social media campaign, users interaction take a great part. However, users is not the only one determining factor of social media campaign, in time communication is another factor affect the successful social media campaign.

Reference list

boyd, d. (2012). Participating in the Always-On Lifestyle. In M. Mandiberg (Ed.), The Social Media Reader (pp. 71-76). New York: New York University Press.

Bruns, A. (2008). Blogs, Wikipedia, Second Life, and beyond: From production to produsage (Vol. 45). Peter Lang.

Duggan, M., Ellison, N. B., Lampe, C., Lenhart, A., & Madden, M. (2015). Social media update 2014. Pew Research Center19.

Hinton, S., & Hjorth, L. (2013). Understanding social media. London: Sage.

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons53(1), 59-68.

Meikle, G., & Redden, G. (2010). News online: Transformations and continuities. London: Palgrave.

Vickery, G., & Wunsch-Vincent, S. (2007). Participative web and user-created content: Web 2.0 wikis and social networking. Organization for Economic Cooperation and Development (OECD).

A commentary on CNN news: ALL EYES ON TRUMP


ALL EYES ON TRUMP

The news articles I am discussing here is All eyes on Trump from CNN news by Eric Bradner on April 5, 2016.

The article was the first thing appeared on the main page of CNN News, it catches my eyes immediately by the name‘Trump’.

Under the title there is a video package played automatically, it starts with ads and also multiple ads throughout the rest of videos. The video package keeps playing for hours until I paused it.

Eric start the article with a brief summary of newest status of campaign in Milwaukee. I appreciate his compact style of writing, it abounds in neat turns of phrase yet informational enough to lead the reader into the next part of the texts.

Following by five individual sections divided by five sub-titles, each title has its own focus on different candidate. Eric remains objective tone throughout the texts, he also inserted photos, chart and more videos in between these sections to help reader analyzes the campaign.

In summary, the article is very informational for the readers who want to comprehensively understand the current issue of 2016 U.S election.

In my opinion, there are too many ads in the website.

Moreover, the article would be better if the editor could choose a range of videos that is more selected and more targeted.

In addition, as a mainstream and an American media, it stands to reason that CNN has its focus on their local news such as U.S. politics in the U.S. edition. However, since I’ve changed into international edition, the top news is still the same subject, which I would expected and preferred the subject could be something less American, but more international.

Jingsi Guo. SID: 460088280. Word count: 280. 

http://edition.cnn.com/2016/04/05/politics/election-results-what-to-watch/index.html

A commentary on online delivery: ABC News Online case study

After browsing news stories online, I choose the article ‘Antarctica’s melting ice alone could lift sea levels one metre by 2100, doubling previous forecasts’ published by ABC News Online.

屏幕快照 2016-04-04 下午6.55.03.png

A lead in bold is helpful for grasping the main idea. There is plenty of white space and vary paragraph lengths, ‘eye can easily take in the point and can orientate on a scrolling page’ (Dorner, 2002).

An image of the iceberg and a GIF video displaying Antarctic warming provide readers with a visual and intuitive impression. There are hyperlinks provided for readers to link to more related stories. Tags are labelled and sharing buttons at both the top and the bottom promote a wide range of dissemination.

屏幕快照 2016-04-06 下午3.09.48.png

Nevertheless, there still exists several drawbacks that may affect the scannability. For one thing, the headline demonstrates ‘Who’, ‘What’ and ‘Where’, but a more concise and attractive title will be better. There is only one subheading, more should be used to guide the reading.

The text seems lengthy. Readers with limited specialized knowledge may feel difficult to concentrate on so many details. Multimedia enhances the storytelling. I would recommend omitting less crucial information, adding more conspicuous pictures and short videos for explaining issues instead.

 

(Yan Xu, SID: 460132848, Word count: 199)

Reference

Dorner, J. (2002). ‘Good web writing’. In: Writing for the Internet. Oxford: Oxford University Press.

Information and Photo resources from:

http://www.abc.net.au/news/2016-03-31/antarctica’s-melting-ice-could-lift-seas-one-metre-by-2100/7286782